Did you know 92% of consumers say that they trust social media, word of mouth, recommendations from family and friends above ALL other forms of advertising? Did you know that 85% of customers EXPECT you to be active in social media? And 82% of customers trust you MORE if you are involved with social media. So are you? If not, now is the time to get yourself established. If you are now is the time to make sure that what you post, what you like, what you share is worthy of your current and future client's TRUST. THINK, PLAN, CONSIDER, before you hit POST!
This is the time of year when we need to thank our past and current clients; this can be anything from a hand written Christmas Card to home baked cookies or a fresh Christmas wreath. It's cost does not matter -- the sentiment does.
Choose something that is representative of you. Over the years I have given a variety of thank you / Christmas gifts. For past clients who still reside here I provided fresh evergreen wreaths with a hand written thank you note (delivered in person). Other times I made shortbread cookies with a hand written thank you note (delivered in person). For current clients I sent (via snail mail) a Christmas Card with a hand written note. And it was always that hand written thank you note that impressed them.
How did I do it? I stayed up night after night going over my lists, writing the notes, ordering wreaths, making cookies, sealing envelopes. And it was worth every second I spent.
So...you have time. What are you going do for the people who put their trust and faith in you? A hand written thank you / Christmas note is the least you can do to say thank you!
This is the time of year for us to stop and be grateful; for what has been given to us by our customers and clients, brokers and other REALTORS. We have one of most soul satisfying jobs in the world. People place their trust in us to help them meet their real estate goals -- and for that we make good money. With that trust comes the responsibility to be reliable, good, honest, and effective.
This Thanksgiving take the time to be grateful for what our profession has given; and challenge yourself to be worthy of the trust your clients place in you.
Carve out 30 to 60 minutes per week. For example; schedule every Tuesday from 10:00 to 10:30/11:00 am. Make a list of all your clients: past, present and future. Call every single client you have during this time and ask them "how are you doing?" Spend just a couple of minutes with each. Give them an update on real estate activity they care about. Thank them for their time, remind then that you are always there if they have any questions. And close by saying, remember if you know of anyone who needs a REALTOR, I hope you will refer them to me.
Thanks to a young student in one of my continuing education classes in October I am adding a blog to my website. It is titled "words of wisdom" for real estate practitioners. I'll cover various topics one thought at a time. I'll post on Mondays, or sometimes Sundays. If you have something you would like to see answered or covered please post and I will respond.
First things first!
Understand the THE most important VALUE you bring is YOU! NOT your website, NOT your fancy cards, NOT your fancy programs. YOU are the most valuable commodity you offer! YOU, your bright, shiny face; your calm and strong voice; your listening skills to name just a few. So...what does that mean? You need to have good quality and quantity time with your clients! So the next question is how are YOU going to make this happen?
PeggyAnn E. McConnochie, DSA, DREI