Let's face it, who doesn't want to know what their property is worth...today? And, it is a wonderful way to keep connected with people who thought enough of you to ask you to help them buy a home!
No, the purpose is not to get them to list with you right now...the purpose is to reconnect and remind them in a very professional way, that when they are ready to sell you are the professional that they need to call! Or...if they know someone who wants to sell you are the professional to recommend!
Make sure that the analysis is more than just a piece of paper printed out of your MLS program that shows comparable properties.
Show them the properties that have sold similar to theirs; show them the properties that are currently for sale and similar to theirs. Discuss financing, etc. Discuss the current market conditions. Discuss economic conditions for the area. Make sure there is a current picture of their home! Let your imagination go wild!
And make sure you give them your contact information.
Have fun with these! Your clients will love you!