- Simple Tips for Better Home Showings
- 6 Ways to Capture Clients at Open Houses
- Open House Safety Tips
- The Modern-Day Open House
And check out this app:
- Open Home Pro -- something that we recommend you looking into when you take the SRS course!
|ACH CONSULTING LLC||
Here are some links to a variety of tools that will help you hold an effective Open House:
And check out this app:
A week (or more) before the Open House (OH):
1) Prepare the seller and the home: get some great staging tips for the seller here; discuss with the seller when the OH will be and what is expected of them (I will probably end up writing whole post sometime just on this!); make sure that the exterior of the property is ready to invite buyers in, i.e. there is a clear shoveled or swept path to the door, yard is show ready, exterior lights are working and items that may need to be repaired are completed etc; make sure that your sign is correctly placed for maximum exposure.
2) Prepare your advertising: get ads set for the local paper at least several days before the OH! Make sure that the picture of the home represents the property well; and if you can't get a good one of the exterior take a great one of the interior; post on REALTOR.COM and other websites. If possible add it you your website too! Consider using other forms of advertising such as radio or other ways that are appropriate for your marketplace.
3) Get it out on social media: whether it be Facebook and/or Twitter and/or Pinterest get the information out at least the week before and plan on a reminder the day before. Be sure to use lots of great pictures (especially on Pinterest!) Upload a marketing flyer (in PDF format) with the pictures.
4) Let friends and neighbors know: put together post card (with a picture and basic information on the property) and hand it out to the surrounding neighbors at least several days before -- invite them to share the information with friends who may be looking for a home in this area!
5) Let other REALTORS know: make sure everyone who works the area knows of the OH so they can tell their buyers who may be interested.
6) Prepare your materials for the event: develop a sign-in form; make sure you know where is best to put directional signs; put together a property summary sheet with pictures of the property; have a lender help you put together several financing alternatives for the property; get copies of disclosures, previous surveys, utility bills, and have them ready for interested buyers to look at or take a copy of.
7) Let your current and past clients know about the OH: even though they may not be interested, buyers know other people who are in the market and may be interested in that area and that home. And this gives them the opportunity to let their friends know that they are still "connected" to what is going on in the market.
OK...that is a start...more next week...
Sherman recently tweeted:"I Earn the respect I am given. Confidence is a Prerequisite for Success." (emphasis added by Sherman). He speaks of the handwork and dedication of he and his team -- what it took to get them to what some saw as an unexpected Super Bowl win. But that is not the way Sherman saw it, or any member of the winning Seahawks team saw it.
So what lessons can we take from Sherman? Do the hard work. Be dedicated to your career and your profession. Earn the respect you are given -- your confidence is a prerequisite for your success.
I never recommend anything that I haven't tried....and frankly I was not sure that I was going to like Google Voicemail; but I set it up and after a month of using it (and getting used to it)... I have to admit it is a "cool tool." It does take a bit to get used to or rather it takes a bit of time to trust it but now that I do it is a time saver. And it's free. A good thing I agree but some things that are free have a bigger down side than an upside. And yes, Google is collecting information in exchange for this free service. But frankly who isn't. :D But the bigger upside is that I have eyes on immediate access to a text of my voicemails rather than having to go to the voice mail my phone -- much, much quicker. And when I want to listen to the message I can; easy peasy.
So, check it out and see what you think. Here is the link.
Have you been asked this question yet? It doesn't matter if you have been in the business one day, one year, or ten years -- people want to know what makes you different? Better? More professional? And you better have a great answer; not just a flippant, quick comeback.
Your answer needs to be short, sweet and to the point. It needs to tell your prospective client exactly what makes you the REALTOR they want to work with; someone they can trust, someone who work hard for them, someone who will look after their best interests.
Now comes the hard part, what sets you apart? Your customer service skills -- what does that mean? Your communication style -- what does that mean? You are easy to talk to -- what difference does that make?
Ask your past clients, or friends, that like you :-) the reasons that they chose to work with you and why they believe you are worthy of their trust. Write these down and see if there is a common thread. Find the 3 top reasons, and then formulate a speech, a brochure, a statement for your website etc which tells your prospective clients how you are going to help their dreams come true...better than anyone else.
OK...I know some people think I go a bit overboard when it comes to the amount of information I give out to my clients; but I truly believe that my job is to give them all the information they need and want, and in the ways they like to receive it! :-)
That usually means I provide it oral (I talk about it), visually (give it to them on paper, via e-mail, on a website etc), and kinesthetically (meaning that I give them examples they can relate to). Here is a link to lots of great handouts for your clients: http://realtormag.realtor.org/sales-and-marketing/handouts-for-customers. These will save you time and effort, and they are easy to customize and make applicable to your area!
Oh yea...and they are FREE! :-)
Who doesn't need a time saver every once in a while! Who doesn't like things that are free!
Here is a great way to keep in contact with your past owner clients -- offer to put together a market analysis on their property!
Let's face it, who doesn't want to know what their property is worth...today? And, it is a wonderful way to keep connected with people who thought enough of you to ask you to help them buy a home!
No, the purpose is not to get them to list with you right now...the purpose is to reconnect and remind them in a very professional way, that when they are ready to sell you are the professional that they need to call! Or...if they know someone who wants to sell you are the professional to recommend!
Make sure that the analysis is more than just a piece of paper printed out of your MLS program that shows comparable properties.
Show them the properties that have sold similar to theirs; show them the properties that are currently for sale and similar to theirs. Discuss financing, etc. Discuss the current market conditions. Discuss economic conditions for the area. Make sure there is a current picture of their home! Let your imagination go wild!
And make sure you give them your contact information.
Have fun with these! Your clients will love you!
OK...the unvarnished truth...I don't make resolutions! Why?
Because if I come up with something new that I need to implement or find something I should change, why in the world should I wait until January 1st to make the change? No reason at all!
And that is why if I have any resolution it is to make changes at the time that I come up with something to change! Shish! Isn't that easy...well actually it's very hard.
Humans hate change, because we know it is never just one change. One change always leads to another change, which leads to another change etc. But what if that one change would lead to increased business? More sales? More money? Hmmm seems as if that one change may not be so bad after all!
I find change easier to make if I implement it at the moment it is needed -- the longer I wait, and consider all the options, the more I tend to come up with reasons NOT to implement the change. And then I've lost the moment, and the momentum.
How many moments, or opportunities have you lost by waiting to implement a change you knew you needed to make.
Resolve this year to bravely make changes, when needed, not at the end of the year, or after you have analyzed them to the point you have talked yourself out of it, or the opportunity was lost.
As Star Trek fans know, sometimes...we must boldly go where we have not gone before [sic] and guess what, we might just like that new planet when we get there!
Have a fun and safe New Years Celebration filled with family and friends.
May 2014 bring you the success and happiness!
Live long and prosper, friend! :D
I heard the bells on Christmas Day
Their old, familiar carols play,
And wild and sweet The words repeat
Of peace on earth, good-will to men!
Henry Wadsworth Longfellow
A very Merry Christmas to you and yours...
It is often difficult to get some sellers to understand what they need to do to get their home in what we term "show ready condition." Our three options usually are to tell them, show them, and/or school them. However, if telling them goes in one ear and out the other; if showing them a home that is currently on the market and in perfect condition gets them thinking but not doing; print out the following article; hopefully it will help them to not only understand what needs to be done, but will get them motivated to do what needs to be done. http://tinyurl.com/lwpwdvq
PeggyAnn E. McConnochie, DSA, DREI